Note to self: Instead of trying to get ourselves to stop buying things we don't need, Cheryl and I should start wearing high heels when we shop.
TUESDAY, Aug. 27 (HealthDay News) -- The higher your heels, the smarter the shopper you will be.
That's according to new research that found having to focus on physical balance tends to lead to more balanced buying decisions.
"If you're someone who tends to overspend, or you're kind of an extreme person, then maybe you ought to consider shopping in high heels," study author Jeffrey Larson, a marketing professor at Brigham Young University, said in a university news release.
His team found that when consumers' minds are focused on staying balanced, they are more likely to consider all of their buying options and choose a mid-range product, as opposed to something high-end or of low quality.
Yo, Jeff, did you also consider the possibility that when you're wearing heels, your feet hurt so damn much, you don't want to spend all day shopping in them, you want to just get home and change into something more comfortable? Huh? Didja, huh?
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